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Netflix Trashes Qwikster

When Netflix announced they were spinning their DVD and Blu-ray shipping off into a separate company, it was met with derision as another bad idea to follow up the raising of prices. It appeared to be an excuse to explain the raised prices by splitting the disc and streaming subscriptions. Yesterday, Netflix dropped the axe and announced they were not creating Qwikster.

Netflix Splits Into Two Companies

At midnight Monday night, Reed Hastings, CEO of Netflix, released a blog post announcing the split of Netflix into two separate companies. Netflix itself would encompass the streaming part of the company, while the new entity known as Qwikster would take over the DVDs and Blu-rays.